Use Google’s data highlighter instead of microdata

If you aren’t a webmaster or are not able to add microdata to your website Google offers an easy solution – the Data Highlighter tool. With no coding knowledge and even without access to a control panel or hosting account it is possible to have Google display rich snippets.

There’s no downside to using this, get started today by going to Google Webmaster Tools, selecting the relevant website, selecting search appearance on the left, and select data highlighter.

Check out more information on the subject, below: